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Article: Meet Chu Chu; The Founder of the Professional Workwear Revolution

eukari pattern on abstract art background

Meet Chu Chu; The Founder of the Professional Workwear Revolution

In a world where comfort often takes a backseat to style, Chu Chu, the innovative mind behind eukari, is changing the game. 

Chu looks towards the camera


From Corporate Law to Fashion Entrepreneurship

With a background steeped in the rigors of corporate law, Chu's journey to revolutionize workwear began amidst the relentless demands of long office hours and the desire for something more fashionable yet easy. 


“Early in my career, I fell into this mindset that my professional wardrobe needed to prove that I fit into the business world. Better yet, I wanted to show everyone just how fashionable I was! Every day, I would march to the office in form-fitting skirts and dresses.”


The Intersection of Comfort and Elegance

For Chu, the transition from corporate law to fashion entrepreneurship was not just a career pivot; it was a deeply personal quest. The long hours and rigid dress codes of her former profession illuminated a glaring gap in the market: the need for workwear that seamlessly fused comfort with professionalism.

workwear comparison infographic


Empowering Confidence

The name eukari is inspired by eucalyptus. Tough and resilient, eucalyptus forests are among the first to recover in the aftermath of wildfires. This spirit of hope and regrowth is what defines eukari women. 

Rooted in Chu’s unwavering belief that when women look good and feel good, confidence flourishes, eukari represents a paradigm shift in the world of professional attire. Gone are the days of sacrificing comfort for style or vice versa—eukari's meticulously crafted pieces strike the perfect balance, empowering women to navigate the demands of their professional lives with grace and confidence.

A Movement, Not Just a Trend

Chu's vision for eukari extends far beyond fashion; it's a movement—a celebration of the modern woman's multifaceted identity and an acknowledgment of her right to demand both comfort and style in equal measure. Each garment embodies Chu's commitment to quality, functionality, and, above all, the empowerment of women in the workplace.

Leadership in Fashion Innovation

Driven by her passion for empowering women and guided by her keen understanding of the intricate dance between style and comfort, Chu stands at the helm of eukari, charting a course toward a future where women no longer have to compromise on either. Starting with a classic; work dresses for women.
“When my months-long search for comfortable workwear yielded no good results, I decided I would make them myself! I drew up the designs, worked with some great pattern and sample makers in Brooklyn, NY and brought them into reality.”

As the founder and visionary behind eukari, Chu Chu invites women everywhere to join her in rewriting the rules of workwear and reclaiming their confidence—one impeccably tailored piece at a time!


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A Harmonious Partnership; Welcome Summer Wang

We’re thrilled to announce an exciting new chapter. Please join us in welcoming our new co-founder, Summer Wang, to the eukari family! At eukari, our mission has always been to craft elegant yet r...

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